the big players...

We could be here all day listing the musical icons who have played fenders, but here's a shortlist:
Eric Clapton
Jeff Beck
Jimi Hendrix
The Edge
David Gilmour
John Frusciante
George Harrison
Buddy Holly
Kurt Cobain
Ronnie Wood
Stevie Ray Vaughan

People like this inspired generations of young people to play the electric guitar, and a Fender was what they wanted. The Stratocaster and Telecaster guitars are as much of an icon today as they were 40 years ago, with countless modern bands continuing Fender's legacy.

Fender guitars are as much about style as they are about sound. Their iconic look has become built into the landscape of Rock & Roll and the Stratocaster is a shape that everyone recognises.