The Telecaster (originally coined "Broadcaster") was the first electric guitar to be mass produced. It was more radical than any guitar the world had seen before. The telecaster looked and sounded so much more unusual than the classical guitars people were used to, and it represented rebellion against the norm.
This commercial for Pepsi really sums up the guitars appeal. It shows a young Jimi Hendrix choosing Pepsi over Coca-Cola, and this inspires him to choose the much cooler electric guitar over the traditional accordion. It's hilarious!
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