In researching this historic company, I have discovered that whilst the product becomes more modern, the brand always stays true to it's routes. The design of a Fender model does not change over the years, instead it receives small changes here and there to keep it up to date. From what I have seen from the people who play them, I don't think people would want it to change to much either. The Stratocaster is seen by some to be too common, however most would agree that it is an icon, and has set the benchmark for most electric guitars to follow.
Fender is a rock solid brand. After all, what other product has been around for 60 years without changing, that still continues to out-perform and out-sell it's rivals?
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